I talk a lot with those around me about co-creative leadership and collaboration. My team and I collaborate a lot with our clients, but not as often as we do with each other.
More often than not, you have the choice whether or not to collaborate. When you keep collaboration optional, you’re allowing a way out for yourself, and you’re likely to find a reason not to do it. But even though collaboration can be uncomfortable at first, the more you practice, the better you get at it.